Tap into the mental skills coaching the pros use

Coach Alex is trained on years of Coach Alex Auerbach’s experience working with over 5,000 NCAA athletes, 125+ major league pros, and 50+ Olympians. Tap into Coach Alex's knowledge and expertise taken from his books, blog posts, Youtube videos, and podcasts all in one place.

Easily accessed via web, text, chat and voice

We made it easy to interact with Coach Alex. Whether from your laptop or smartphone, you can have a conversation with Coach Alex anytime from anywhere.

Personalized coaching based on your needs and progress

Coach Alex learns about you through every conversation. Over time, the more you interact with him, the more personalized your coaching advice.

How does it work?

Engaging with Coach Alex is as simple as striking up a conversation. Begin by asking any mental performance-related question that you'd like Coach Alex to address. Our chatbot will then search through Coach Alex's extensive knowledge base and provide you with the most relevant and informative responses.