About Us
The best athletes in the world use a performance coach to help them be at their best when it matters most.
We’re on a mission to make the practices and principles of peak performance available to all youth athletes.
Our programs strive to enhance their engagement and experience, and ultimately their enjoyment of the youth sport experience.
Today’s sports culture fails young athletes by dismissing mental performance and wellness coaching.
Introducing Holistic Player Development
Why?
Because young athletes deserve our attention to build their mental toughness, resilience, and leadership capabilities to excel in sports, academics, and life.
About Alex
The Short Version
I'm Alex Auerbach, a sport psychologist who works with pro athletes and performers to help them thrive. I've worked with the best athletes in the NBA, NFL, MLB, NCAA, and Olympics. I also work with military units, big companies, and startups.
I co-founded Mettle to help young athletes learn the mental skills they’ll need to succeed on and off the field.
My expertise:
Wellness and peak performance
Performing under pressure
Leadership and mindset
Improving systems and organizations
The Longer Version
I have a PhD in psychology and used to be a college football coach. I've helped launch several startups too. For over 25 years, I've worked with athletes of all ages - from kids to pros.
My goal is to help people learn mental skills like:
Confidence
Focus
Managing emotions
Motivation
These skills apply to sports but also to life, school, work, etc. I love helping people unlock their potential and thrive - whether they are an Olympic sprinter or a high school student giving a speech. My approach is practical and customized for each person.
Let me know if you have any other questions!
Teams I’ve Worked With
The Receipts 🧾
Whether you're looking to perform better under pressure or build confidence, Alex can teach you the same skills elite athletes use to perform on the world's biggest stages.
Liz Beecroft
From my experiences so far, Alex has an unmatched ability in translating concepts and theory to learning that matters in the context of the environment you're in.
Emilie Lazenby
Alex is one of my go-to thinkers in the mental performance space. He disseminates research-backed ideas that are clear and actionable.
Steve Magness
The Training Team
Your membership grants your priority access to schedule 1:1 coaching calls with our team of certified performance coaches.
Brett Haskell, Ph.D
Performance psychologist with experience in the MLB, NCAA Division I, NWSL, and with high performers in business and industry.
Abigail Eiler
Sport Social Worker with experience working in collegiate sport at University of Michigan and with several NFL and NBA professional athletes.
Kacey Oiness, Ph.D.
Performance psychologist with UNLV Athletics, the Vegas Golden Knights, Las Vegas Aces, NBA G-League Ignite and the Las Vegas Raiderettes.
Evan Burk
Former NFL and NCAA Football Coach, Leadership Expert, Consultant and Author
Victor Kidd, Ph.D.
High performance counselor serving as the Senior Director of Clinical Services and Player Wellbeing for the MLS and consulting with the NBA, musicians, and high performers across industries.